Semester 2 Studio Module – Catalogue
Finally feel happy about how my catalogue looks. Having spent a lot of time developing and redeveloping my catalogue I feel that I have settled on something that I am happy with. Although it has taken a long time and I have changed my mind several times about the layout and content I feel that all of this development is beneficial because it has caused me to learn a lot of different ways of laying out as well as how to use InDesign. Not only this but it caused me to try out using illustrations which is something that I hadn’t created or used in my work. Although I haven’t used them for the final catalogue because it didn’t work for the content or layout it gave me insight in to how they could work for other documents as well as confidence in drawing which I feel stemmed from the fine art module.
Semester 2 Studio Module – Timeline
This is the part of the semester 2 studio module that I feel a lot more confident about. I think the one thing that I struggled with was the vast amount of information that needed to be included within the catalogue which somewhat threw me. Although there isn’t a finished piece for this as of yet I have started my development and sketchbook work and have a large amount of varied research that I can put to good use. I feel confident that this is a piece that will look effective but at the same time will communicate really interesting information.
Semester 2 Support Module – E Publishing
This has probably been my favourite support module that I have done since starting the course. From researching it is clear to see that E Publishing is a relatively new thing as there isn’t much information available on it just yet. However from the research it is obvious that by doing this module I already have an distinct advantage over other potential employees for job posts then people who haven’t. Not only had it helped with the digital side of things but it has also been beneficial in terms of layout as it requires the idea of editorial design as well.
Although it is not entirely finished yet I do feel like I have a substantial amount completed and I’m on the way to creating something that not only looks good layout wise but that has all the features of digital design.
Although these pages do look good there are still some things that need tweaking such as typefaces; choosing ones that are legible for displays not print. Size of buttons- so that they are the right size to be clicked easily by the user. I am however really pleased with how it is starting to look and I think with a little bit more research and development it will turn out really sleek and interesting.
Looking back over the year and putting together my PDP presentation has made me realise just how far I’ve come in terms of my development as a Graphic Designer. At the end of year one I stated a few aims that I wanted to develop throughout year 2 and on reflection I feel that I have most definitely achieved them and some.
One particular one that I wanted to address was my general Graphic Design knowledge including designers, print processes, terminology and production knowledge. I think that I have managed to achieve this, especially when it comes to the production and print processes side of things. Both the Catalogue brief and Digital Publishing Modules have helped further my knowledge of the different features that are available in design packages especially InDesign and its Digital Publishing Suite add on. Using them to create the final pieces has meant that I have learnt further how to use the shortcuts to make designing quicker as well as how to use more digital methods of design for digital publishing including adding buttons and links. I have also furthered my print production knowledge by the undertaking of the recent Fashion Catalogue. This catalogue has involved the use of a Pantone colour which has in turn require the printing process to be changed. Developing this catalogue has meant that I have gain further knowledge about how extra and specific colours are printed as well as the time and production costs that are involved.
Another area I wanted to address was the idea of being more experimental with both layout and typography. I think that this is especially evident in my Broadsheet layout. I decided to use a grid but instead of the titles going straight across they went in a diagonal format making the design really dynamic and also allowing a lot more information to be fed onto the page. During year one this type of idea would have been one that I shied away from however my confidence as a designer has grown considerably allowing me to feel comfortable being more expressive and experimental.
The final major area that I wanted to develop was myself as a more of a professional by creating a sleeker looking blog and broadening my portfolio. I think that I have been successful in this as well because I have made certain changes. One is being my blog, although my blog was sufficient for last year I felt that it lacked a designer feel and needed to feel more connected to me. One way I addressed this was by changing my blogging platform from tumblr to WordPress. This allowed me to further personalise my blog making it more relatable to me as a designer as well as “branding” it as my own. It no looks more like a website and something that I would be happy to share with people. I also think that my writing has improved with this. I have made a conscious effort to present my posts but at the same time I have been more aware about my wiring style and the sorts of things that I am putting out in the public domain. I have also widened my portfolio not only by doing the work that has been set for project briefs but also by undertaking live briefs such as the fashion catalogue as well as work for friends and family. I hope that this in turn will lead to further work and further portfolio work and refinement.
I have also grown in confidence not only as a graphic designer but also as a person. My recent essay presentation has show that I can present confidently in front of people and that it is not something that I should worry about because I have proved I am capable of doing it. This leads me on to my essay, although I haven’t had my results back I do feel confident that I would have progressed in my writing ability and been able to communicate efficiently my views and points towards the role of art and design within education. This makes me look forward to both getting my essay result back and starting the research and reading around my dissertation topic which is something that I want to address towards the end of the summer break.
Although I am happy with my development I do always feel that there is room for improvement so I have identified the following things that I wish to achieve from year 3:
- Further knowledge of artists and designers- especially historical as I feel I focus quite heavily on contemporary
- The use of more photography (especially my own)- have branched out and used illustration now as well as photography but it would be nice to feel confident enough to use my own.
- Further print production knowledge and getting things ready to send to print- have touched upon this but this most definitely does still need some more development as there are lots of processes that I haven’t thought about or looked into.
- Developing blog- making it look and feel more like a website and updating all online portfolios as well as designing a more design lead CV that I would be happy to show to potential employees.
To conclude I am really happy with my how I have developed over year 2. I feel really confident with the pieces that I have produced and feel that they are beneficial to my portfolio. I also have further graphic design knowledge and terminology which under my belt which is also beneficial to me. I now look forward to doing my presentation and showing my work to my fellows students and gaining feedback.
From doing some initial research in to digital publishing and the type of material that is available on the internet in regards to digital publishing techniques I have been able to gain an idea of what makes a good digital publishing material and the sort of things that you can include.
Things that I have noted
- Lots of material published looks like it could well be printed however it has the benefits of being able to include things such as video, sound, links, buttons etc that a digital platform provides.
- Quite a lot of companies are using digital publishing techniques as a way of reaching out to the customers. For example John Lewis has a digital version of its monthly catalogue that allows the user to read and shop hand in hand via the use of live web links to products.
- Many companies are starting to transfer over to this way of publishing material and this is most likely to keep up with advancing technology and the idea that a lot of things are going digital and internet based now.
- Using it as additional promotional material to promote products. For example topshop and river island have online magazines, way of getting their products noticed immediately by the public.
- There are a lot of pros to digital publishing; added features such as video and sound, cheaper to produce and distribute, quicker to distribute no added print times or waiting, can be updated more frequently due to it being cheaper to produce.
Im really pleased that I’ve had the opportunity to do this module because I feel that digital publishing is going to be something that we will see being produced a lot more frequently. It has a lot of pros that override printed material and I think more companies are going to be taking on this new way of distributing material and products to the clients. Because of that I think that by doing this module I will have a slight advantage because I have the knowledge of such a new technology.
My own designs
Have been taking inspiration from magazines and product catalogues for my layouts, from research I have seen that a lot of digital published magazines have the same attributes of traditional printed magazines. Think the above two layout designs are working really well. I feel like you get the impression that they could be from a traditional printed magazine but at the same time they have the added benefits of having links to pages that are clickable by the user. This helps to aid them in navigating their way around the document and if they want to the can go straight to an article without having to go through several first.
First article above
Think that this is working well as well you can see a rough magazine layout but at the same time there are added extras such a clickable links to take the user to a webpage where they can shop the feature.
Really pleased with how this is coming along. Not only is it helping me to further my layout skills but at the same time it is also helping me to develop my indesign skills.
Recently been learning the basics for how to use InDesign to construct a digital platform. Really enjoying it and it is surprisingly more easy than I thought it would be.
Some of the designs that I have been doing
Beginnings of a mock up for an app design, this scrolls down from page to page. There is also a scrolling image on the second page that is an automatic slideshow. Ive also added buttons so that the user would be able to jump from page to page easily without necessarily having to scroll through each of the pages. There are also buttons which go back to the home/start screen and buttons to scroll through each of the images. Really like how this is looking however I do need to do some research in to other apps and digital published material to see how things and designed for digital media and the web.