For the back of my invite I have intended to have instructions for the recipient of how they use the paper building parts to construct their own miniature Design Museum. This has proved to be somewhat of tricky idea because of the complexity of the making of the paper model.
I have originally had a list of instructions on how they construct it using different coloured and numbered tabs. This had seemed like a good idea and one that was easy to follow, however when asking people if they understood the instructions many had said no and that they were confusing and hard to follow. I think this was because I was forgetting that I was the one that had designed the paper building and knew myself how it went together. After thinking and trying to word my instructions differently I have decided that drawing a diagram would be a lot easier to follow. Many artists and designers are visual people and this is the intended audience for my invite so I think drawing a diagram would be a lot more successful.
So much happier with the diagram version for the instructions. They are visually a lot more appealing and I think they make a lot more sense and are easier to follow. Have asked various people and they say that they are a lot easier to understand and they feel confident in the fact that they would be able to construct the building themselves so I am going to stick with the diagram and move forward with this idea.
After researching the Commonwealth Building I found out that it was built in the 60’s and this has majorly influence my ideas for colour and pattern. Feel that it would be a nice idea to incorporate some element of 60’s graphic design in to the layout and colours of the invite.
This i just a pattern that I have made myself on illustrator using a vector. Think it works well because it is subtle enough that you can see it but at the same time it doesn’t distract from the typography or legibility of the text. I do however feel that I want the pattern to have more of a contextual reference and I feel that this would be best done by using a pattern or design from an actual artist or designer.
For this I have used Andy Warhol’s banana and made this into a pattern. Feel like this works a lot better because the pattern now has a contextual reference. One issue with this is that the banana references the old building and my aim is to promote the new building and I think by using the banana pattern it looks back rather than forward.
These patterns I feel are much more applicable, they are by Lucienne Day and this in itself is contextually applicable to the brief because she has connections to the design museum. Really like the second one however because of the geometric pattern, the triangles remind me of the shapes the Commonwealth Building roof. The colours are also bright and remind me somewhat of the sun and representing a new beginning.
Along with the net of the paper building the idea is that there would be an invite card, giving details of where the exclusive site view would be and on the back of this I would give instructions to the recipient on how they could construct the building.
Experimenting with layouts for the front;
Really like these layouts, especially think that the one on the bottom right is working fairly well as there is a balance across the page. One thing that I need to work on however is the hierarchy of text and what I need to put more emphasis on and this is something that I will continue to develop.
Idea for the back of the card;
Feel like the best way to design the back would be to reflect the layout of the front and so I feel that the bottom two layout are working well in this respect. The idea for this would be that the letters would match up to the instructions and to the cut out part of the building parts this way there would be a clear description of how to construct the building.
My initial ideas when researching the new Design Museum building and looking at the design museums own tumblr account are that the building is one of the main focal points for the move and I think this is because of the structure and its unusual shape. This is something that I really want to promote by my invite especially as my research has lead me to understand that the Design Museum has has various interesting locations such as the boiler house in the Victoria & Albert and the Banana Warehouse and it is now set to move to even more of an iconic building and location.
Due to the fact that the invite brief states that the card must be interactive or 3 dimensional I have been experimenting with the idea of creating a minature building out of paper. This has proved to be extremely tricky due to its shape and has taken a lot of trial and error to get this right. A lot of the finished pieces were misshapen or the roof extensions weren’t the correct height or shape.
All these trial and errors have allowed me to get the correct shapes and dimensions to create a net of the building using graph paper and then convert this into illustrator so that I have a digital version.
Think this will work really well however I am conscious of the fact that the net design has to be perfect in order for it to not only look sophisticated but for it to fit together correctly.
For my guide book I felt that it was appropriate to have a map that was simple and could be seen (if needed) at all times by the person using the booklet. So for this I have decided to have it on a fold out part of the cover. This way it will fold down but at the same time it can potentially be folded out so that the user can see it constantly.
Because I already had a map from when I was designing my broadsheet I added this in to my guide book to see what it looked like as I felt that because they were part of the same series it could be wise to use the same map. However I feel that this version of the map is too complicated in comparison to the simplified page layout and design of my booklet. The black is too harsh and the lines are to thick in my opinion. I also feel that the London underground signs are getting lost and are not visible enough and the route (in pink) is also not vivisble.
To further simplify my map so that it is more in keeping with the rest of the design I have outlined the roads rather than fill them in. This has allowed the map to look a lot more simple. I have also reversed out the colours of the underground signs which makes them pop against the background and taken away the pink route line because I felt that this was not needed especially with the route for the guide book being part of the front cover. Although this version of the map is a lot better I still felt that it was too harsh to be put in the guide book considering the majority of my pages have a lot of white space.
Instead of using the black version of the map I have decided to reverse out the colours so that the majority of it is white. This reflects the white space on the rest of my guide book pages and it feels a lot more in keeping with the rest of the design. The underground signs are now even more visible and I have added a simple pink dot to the map just to show the meeting point for the route. I also feel that the text is a lot more legible and the whole map is generally a lot easier to understand because of its simplicity.
After trying square page layouts I have been experimenting with A6 size layouts instead as I felt like the previous square ones had felt bunched up and crowded. Feel that all of the following layouts work a lot better in respect to this because there in a better distribution of page objects and white space around them.
The above two although they do work well I feel that they would not work on the small A6 size page because of the size of the image in relation to the amount of text. The layout doesn’t leave enough room for the amount of text that is necessarily needed for a guide book. I also think that the text on the left hand side is getting slightly lost amongst the image and I feel that the typography needs to take more of an impact role on the page.
I feel like the above layout is working a lot better, there is a much better balance between image and type as well as allowing enough room for white space. I do feel however that because there is white space on the right hand page this should be mirrored on the left hand page with the image. I think that this would work a lot better if the image wasn’t a full bleed one and there was some white space around it.
I feel like both these layouts are a lot more successful. They would both be able to work together within the same booklet because they are based on the same layout grids. They also have enough white space on the page that means that the images and type do not feel crowded or become difficult to make sense of. Still need to carrying on developing these pages but I feel that the last two images are starting to be a lot more effective in their design and layout.
Extracts from a Published Guide book
Taken a lot of inspiration from this guide book to help me to design my own such as:
- Use of colour as emphasis for certain elements and to help things stand out. The colour almost brands each page and helps to separate different parts of the guide book e.g Red relates to shopping. This could be useful to me as I could brand each guided walk with a different colour and have this evident throughout each booklet.
- Typography hierarchy; different weights and typefaces have been used in order to separate different parts of information. Bolder type for heading and sub headings and smaller body copy for the rest.
- Imagery/ icons have been used in a consistent manner to show different activities for different times of day. This is a more interesting idea than using the words morning, afternoon, evening.
- Simple imagery has been used but it is not the main subject of the pages. There is not a massive emphasis on the photos and this therefore makes the type and information more of a factor.
These extracts have really helped me to get an idea of the type of elements and factors help to make a effective design and layout work for a guide book.