From my initial research and reading around the brand affiliations and what they mean I understand that they are really concerned with the preservation of the rainforest and giving back to the people that grown their coffee and this is show through their affiliated brands. I do however feel that coffee packaging often centres around the country that it comes from and I want to put a twist on this by promoting underlying causes concerned with coffee growing that aren’t necessarily that obvious to consumers at the moment. From research it is clear to see that by preserving the rainforest and growing coffee in traditional ways rather than the more modern technique which requires cutting them down, that this in turn preserves the habitat of many wildlife species. I think this could be a really interesting route to go down so I have done research into what animals are endangered in which countries as well as looking at the visual culture of these countries.
Creating a mood board from my research has allowed me to make connections between the countries that the coffee comes from and the animals that were endangered there. It also allowed me to get a sense of the visual culture that can be found there for example textiles and street art.
Because I want to look at animals I feel that looking at their patterns and markings could be quite interesting. So I wanted to see how designers use patterns in their work and on packaging as well as how textiles artists create their own patterns.
Come Fly Away with Me, Graphic Props for a Short Film, Warren They, http://www.warrentey.com
The group of coffee bags demonstrates how patterns have been used effectively for packaging. The patterns are effective because they work together well as a whole. They all have the same vintage and feel and look to them which makes them look like part of a group.
Tescos Finest Tea Bag Packaging, P&W Design Consultants, http://www.p-and-w.com
Each one of these tea bag boxes is easily identifiable on the shelf by the colours of the illustration as-well as the subject of the illustration. The bold name of the tea bags stands out to the consumer allowing them to further identify the tea that they drink. This is something that I want to communicate in my design so that the packaging could work within both non branded coffee shops as well as a supermarket setting.
Vosges Haut Chocolat, Kajsa Klaesen, http://www.kajsaklaesen.com
The design works well as a whole, especially the pattens because they have selected a simple 3 colour palette that has been repeated across the range linking them together. They have also taken inspiration from the original logo to come up with the basis for the patterns which gives them context. They look expensive and luxurious which comes from the simple typography and the added metallic pantone bronze, which is suited to the nature of a chocolate company.
Textile Design, Bijoushree Brahma, http://www.behance.net
Purple Grunge Print and Application, Vinty Yang. http://www.behance.net
Looking at patterns to get an idea of how textile artists work to put them together. Lots of texture and a multitude of complimentary colours that work together. Layers are used as-well to make the pattern more interesting and the repeats less obvious. The above demonstrates how an effective pattern design can have many successful applications on to various materials and products.
Looking at the use of pattern within design has given me the idea to create my own patterns by taking visual inspiration from both animals and the cultures of the countries to help communicate to the consumer the context behind the idea.
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