Had a really interesting talk from Richard Smith about his graphic design company Jannuzzismith and the work that he has been doing in recent years. The talk focused mainly on the work his company had produced for a swiss film achieve company called Cinémathéque Suise.
The most beneficial part of the talk was the explanation behind the way the designs worked, context and reasoning behind them. One thing that was evident was the use of colour as a code and how they used this colour coding technique across multiple platforms of design and especially for their Bi-Monthy programme, Calendar and Posters. By setting out a frame work of colour they were able to keep a concise and coherent design which would be effectively applied time and time again.
The above images show how the use of the colour has been applied within their Bi-Monthy programme and how it crosses over into their calendar. Each series of films is given a specific colour and this translates to their description in the programme and onto the fold out calendar. Think this is a really great way of laying out and displaying such a vast and varied amount of information. By colour coding the different film sections it has made the information easier to digest. If you are looking for a particular type of film you can easily work out which colour relates to this genre and go from there. The design of the programme is consistent throughout which again aids to the readability and navigation of the document for the viewer.
On the calendar you can also see strips of colour under each title of film which allows the viewer to easily distinguish the genre of the film and what is playing each week. The folded up calendar also takes advantage of using folds to separate days of the week. The idea of colour also converts over on to the posters that they created for each film.
Each poster has the same overall design this eventually will start to become an iconic style and been recognisable to passers by catching the attention of the appropriate people. The designers have been conscious of the fact that the design needs to work time and time again for different imagery and wording so by using the same colour scheme and generic design they have been able to achieve this for multiple posters.
Another aspect of the overall re branding was signage. They have been thoughtful about the material they have used for it. Complemented to the building material they have used a metal which rusts over time. Think the idea of material is a really important factor and is one which I am currently thinking about at the moment. The coffee company re brand that I’m doing currently is for a line of products which is all about ethical sourcing of ingredients and coffee beans and because of this I want the materials that I use to also be of an ethical, sustainable and recyclable background to continue this ethos.
Few other points gathered from the lecture:
- Is beneficial when working for someone to be able to explain to them why some of their designs are not currently working and why the new designs will.
- Forward thinking: have to think about the possible places the design will be used and seen.
- Colours: codes for colours are better when they look deliberate rather than random.
Richard also spoke about automated publishing which is the generation of material which has been inputted into a database. This is something which I would like to understand and look into more.
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