Typography Hierarchy

One thing that I feel is important to get right for the catalogue brief is typographic hierarchy. It is going to help the reader distinguish between certain information and give the catalogue easier navigation quality. Because I am doing dress styles one area that I need to distinguish between is general information (body text) and more detailed information about the style so this is something that I have been experimenting with and developing.

Screen Shot 2015-04-09 at 16.32.33

Although in the above image you can distinguish between the sets of information I feel that this isn’t as successful as it could be because there is not enough contrast between the text. The listed information just looks like a continuation of the body text and I feel like there needs to be more of a definitive change for it to look like i is a different set of information.

Screen Shot 2015-04-09 at 17.01.38 Screen Shot 2015-04-09 at 16.50.34

These two work a lot better especially the second one. By changing the colour I have created more of a contrast between the sets of information and you can clearly see that the information has changed because of the change in colour. This also creates a lot more contrast on the page and if needed the reader could easily just pick out the more detailed informationĀ if they wanted to.


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