Front Cover Typography

Been experimenting with typography for the front cover of the catalogue this is another area where hierarchy is crucial. This is because there are several areas of information that need to communicated to the reader

  • What the catalogue is about (e.g dress styles of the decades)
  • The years (decades) which the catalogue includes
  • Give a hint/indication of what is included within the document

Below are a few of the ideas that I have been experimenting with.

Screen Shot 2015-04-01 at 15.54.46 Screen Shot 2015-04-01 at 15.49.34

Although I like the above to I feel that the typography isn’t necessarily arranged as best it can be.

Screen Shot 2015-04-01 at 16.05.15 Screen Shot 2015-04-01 at 16.08.10

The above two are the best ones that came out of experimenting with the title typography. There is a clear hierarchy of typography and especially on the second one using colour you get a sense of reading the title in two different parts; dress style of the decades and 1920s to 1980s. This effectively breaks down the title to the reader and I could see these catalogues becoming a series just by swapping in and out the different dates using this layout.

Screen Shot 2015-04-02 at 17.49.24

I also feel that it is really striking on the middle of the page like that against an image and because it doesn’t necessarily give too much away it could make the potential reader want to pick it up and read it to find out more.


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