Really wasn’t happy with my original logo ideas, felt like they were portraying different ideas to people than what I had originally intended. Originally I wanted to try grasp the idea of a quarter as a numerical value playing some part within the design however people tended to comment that it either represented the year 2014 of 14 as a number on its own.
Decided to rethink my idea and further look into the idea of using a representing the architecture of the buildings of the museum quarter.
Wanted to try and represent theses as small, simple icon like forms that on their own could be logos and together be a logo. Although I feel that these are effective they are some what still too detailed to become logos. Once shrunk down they become less and less detailed and this poses a problem for when the logo is needed really small on printed material. I do however feel that although these icons are not appropriate to a logo that they could still potentially be used somewhere else within the brief that I have been given as illustrations.
Sticking with the architecture theme i looked at the origins of the museums and found a picture of crystal palace. Really liked the interesting shapes that were created by the glass and arch structure of the victorian building and felt like this could be an interesting shape to use.
Came up with a varied amount of logos that could use this arch structure to make a simple yet effective logo. Think the could all be very effective but that the ones where the arches are bigger work better especially at smaller scales. Wasn’t completely happy with this however as I feel it lacked a sense of elegance that the original crystal palace had.
I have since decided to round of the edges of the squares within the arches as I feel that it better represents the crystal places and there is more of an elegance and excitement about the design which represents what the museum quarter is about.
It does as well also work at smaller formats and in different colours showing that it is versatile for all types of media and will adapt for various colour combinations.