This is something which I came across on Behance whilst looking at branding projects. Something which immediately caught my attention was the fact that the designers have created a logo which is changeable with different icons. It means that each logo is appropriate to a different member of the city meaning that the brand somewhat appeals to everyone in a different way.
I also really like the way that all the logos fit together and create mini “city scenes” when put together and these can then be used as backgrounds for other printed material. I feel that this is effective because it means the whole city brand is brought together as a whole by simply using the icons produced in the striking blue colour.